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About kyna associates

About Us

Why the name?

Kyna is a Gaelic name meaning wisdom. Our belief is that the more we associate ourselves with wisdom, the wiser and more successful we will all become.

Mission statement

To be both THE preferred consultancy partner and THE people, change and technology solutions provider to our outstanding network.

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Our values are the backbone of our business. They’re the reason for our great reputation, our longevity and why most of our new business comes from direct referrals.


We never lie or bend the truth and we don’t believe deception is acceptable in any form. When you do a fantastic job, there’s never any need for dishonesty!


At Kyna, we go above and beyond the call of duty, always embracing feedback and striving to deliver exceptional customer service. We were an early adopter of feefo and our independent customer feedback is displayed live on our website.



We create long-lasting, mutually beneficial relationships with a focus on the development and success of others. We believe that this support will in turn ensure our own success.


Nature is everything to Kyna. We do all we can to encourage nature to thrive, from education, outreach and volunteering, through to commitment to making changes in our everyday lives. In 2020, we voluntarily helped Sea Watch Foundation (the UK’s leading Cetacean monitoring and research organisation) design and launch their membership scheme to support their vital marine conservation projects.



With Kyna, the natural world sits at the core of everything we do. We only work with clients whose businesses deliver a real benefit to the planet and society. We support conservation partners, deliver voluntary consultancy to environmental NFPs, advocate low-impact working practices, and we promote the environmental benefits and commitments made by our clients.

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Kyna takes CSR seriously. Building on our foundation of sustainability, our ethos is to help everyone be happier, healthier, more successful and altruistic, whether you’re a client, candidate, associate partner or service provider. We are passionate about equality, diversity and inclusion, we support social justice movements and we offer career coaching to all we work with. We choose to work only with clients who are highly ethical employers, offer excellent career opportunities and have employee wellbeing at the heart of their business practices.

Business Conference



Kyna Associates was designed and launched by James Gittins and his team in 2011 as an Executive Appointments, IT and Business Change Recruitment Consultancy to immediate success and support from industry leading clients.


Since that time, Kyna has helped countless professionals and companies achieve their people, change and technology ambitions. Multinationals such as Microsoft, Citi, MasterCard and Ageas; NFPs, including the Open University; various examination boards and many high growth SMEs, such as and their parent BGL Group make up just a fraction of the clients we have helped succeed.


The business has evolved to provide a wider reaching consultancy service, supporting clients and professionals. We’ve established a vast professional network in people, change and technology sectors and we transitioned from a centralised FTE model to a commercial associate partner model in 2017.  We then relaunched Kyna Associates– a headhunting and management consultancy – in 2022.

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